Q:
Sabrina, you have in the last few months started an internet business where you sell products online. What is your back ground?
A:
I had actually never done anything like this before. I didn’t even know much about computers, other than checking my email.
Q:
Wow! So would you say that anyone can do this?
A:
Yes, I believe they can. Like I said, I had no experience, so if I can do it anyone can.
Q:
What is your secret to such quick success?
A:
How did you get started advertising your website? I just signed up for a Google account, and set up a simple Google pay-per-click ad.
Q:
What is a pay-per-click ad?
A:
Well, it is an ad that you set up with a series of key words or phrases. Through the set up process, you are asked to place a maximum bid for how much you are willing to pay if somebody clicks on your ad. The higher the bid, the better your chances are that your ad will get first page rankings. When somebody types one of your keywords or phrases into a search engine, like Google, your ad will pull up in the column on the right side. These are called “sponsored” listings. You only have to pay if that person clicks on your ad.
Q:
: Why should you start with a pay-per-click ad?
A:
I think you should start with a pay-per-click ad because, for me so far, it has been my favorite way to advertise. It has been my favorite because it has been the most effective. Also, it was fun and easy to set up and it is really fun because you can monitor your ads throughout the day. You can see how many people have typed in your keywords, and it will show you how many people have clicked on your ad. It is just so fun to watch as the numbers grow!
Q:
How do you set up a pay-per-click ad? First you want to choose which Search Engine Company you want to go through. Some of the top companies are, Google, Yahoo (if you do a search for Yahoo, you can find deals where they will give you a $50.00 credit when you set up a pay-per-click ad), there is also, AOL, Excite, and Lycos to name a few. After you figure out who you would like to use, set up an account.
The objective while setting up your ad, is to try to get your ad to pull up on the first page.
To do that, you need to first pick which products you would like to advertise. It’s best not to advertise your site as a whole because the competition will be much higher. Choose your products by uniqueness and profitability. Competing with the big guys for common products may be very difficult unless you are willing to spend a lot of money. You can research your competition by typing your product or keywords into a search engine, then see how many ads pull up in the right hand column. If there are only a few ads in that column, then you know that your competition is slim.
Next, take the time to set up your account. First decide what you want your ad to say. Come up with something that will attract people to your site. If you have a product with a better price than anywhere else or if you have a special offer like free shipping, include this in your ad title. Don’t use all caps or too many exclamation points or your ad will be rejected.
After you come up with your ad, you will be asked to type in key words and phrases. These are words that someone will type into a search engine while looking for a product. Come up with as many words or phrases that you think someone might type in while looking for your product. The most obvious key words or phrases will have more competition, you still need to enter these, but also try to come up with words that are unique to your product.
Then, you will be asked to set a daily budget. The daily budget controls your costs. When the daily limit is reached, your ad will stop showing for that day. You can change this setting as much as you would like. Now don’t put all of your eggs in one basket, plan on budgeting for at least a few different campaigns for a few different products. After the daily budget, you will be asked to set your cost per click or CPC bid. You influence your ads position by setting its maximum cost per click. The maximum cost per click is the highest price you are willing to pay when somebody clicks on your ad. You won’t always pay the highest amount. It just depends on the competition of the particular key word that was used to find your ad. You can also change this setting as much as you would like. Now, remember, just because somebody clicks on your ad, doesn’t always mean a guaranteed sale. Don’t misinterpret clicks for sales. You should still be conservative with your budget.
After setting your budget, review and submit your ad. And now is the fun part. Now you get to monitor your ad. This is my favorite part. You will find that you are checking your ad constantly through the day. If your ad isn’t getting a response, you might need to up your cost per click, or try another campaign with a different product. Even if you are getting clicks, but after a while you haven’t made any sales, you might want to try a different product. If your ads are getting a response, and you start making sales, just sit back and watch as your numbers grow! You will be surprised at how quickly you will start to catch on to this. It is really very easy!
And that is how you set up a pay-per-click ad.
Q:
How do you find the products that you sell?
A:
I use drop shippers.
Q:
What are drop shippers?
A:
Drop shippers are basically wholesalers who are willing to ship their products directly to your customers.
Q:
What are the benefits of using a drop shipper?
A:
Well the way I like to put it is, “If you use a drop shipper, you don’t have to deal with all of the B.S.” meaning, Buy, Store, and Ship. First of all, you have very low start up business costs because you don’t have to spend a fortune buying inventory before you start. This means that you don’t have the risk of purchasing large quantities of products and then finding out that you can’t sell them. Which brings us to storing: You don’t have to “Garage Stock” any products, and then be left trying to figure out what to do with all of the products that you had to buy, but couldn’t sell. And finally we have shipping: You don’t have to ship a single thing. Just sit back while it is all done for you.
Sabrina Gunn since doing this interview a year ago has become a Master Mentor for ConnectingWithWomen.com and RealGuyTalk.com. You can visit Sabrina at her blog: http://www.HulaGirlsTravel.com/blog. For information on Sabrina’s favorite drop shippers or help with blogging, contact her at http://hulagirlstravel.com/Contact%20the%20Hula%20Girls.php.
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