Experts agree that niche marketing is the best way for the little guy with the little budget to make it big online. Niche marketing means that you choose a specific area to market. For instance, instead of marketing antiques, you market antique toys or even more specifically, antique toy soldiers. If there is enough interest you could even choose antique toy soldiers made by a certain company - even during a specific era.

You may think that marketing to a smaller audience will limit your sales, but actually, the exact opposite is true. This is because niche marketing makes it easier for potential customers to find you. (We will talk more about that later.)

When choosing your niche market, you should consider your hobbies and expertise as well as product popularity.Do you love golf? Consider focusing on golf clubs and supplies.

Are you a scrap-booking junkie? Think about making money while enjoying your passion.

Are you a vegetarian who loves to try new recipes? Why not focus on vegetarian cookbooks?

Also think about the ways that you can combine your current business or day job with your online business.

Your mentor will help you to understand how much competition you have compared to how many daily Google searches are being done on your chosen topic. This will also be a major factor in your choice of blog topics.